Sennheiser to sell its Consumer Audio Business, Seeks An Investment Partner

On 16th February, Sennheiser has announced that it is looking for a new partner to buy its consumer audio business. It consists of headphones and soundbars. It’s going to shift its focus entirely to professional audio. It includes the Neumann microphone division and what Sennheiser calls business communications.

“In our Professional and Consumer Divisions, we have four Business Units in total: Pro Audio, Business Communications, Neumann, and Consumer Electronics. In all of these areas, we see great potential for growth. At the same time, they are characterized by different customer groups, customer requirements, product life cycles, and market dynamics. To be best able to exploit the potential in each of these markets, we are concentrating our own resources on the three business areas in the Professional division and are looking for a strong partner to invest in our Consumer business”. said Andreas, co-CEO, Sennheiser.

Sennheiser: Market Leader

For 75 years, Sennheiser is the only name in town if you want to buy a pair of headphones. There really not many other brands worth considering. Not only did Sennheiser dominate the consumer headphone market but it also built up an awesome reputation for producing conferencing audio systems, telephony headsets, and professional recording gear.

Consumer Audio Business

The Consumer Division offers a wide range of wireless and wired headphones as well as home entertainment speakers and soundbars. While, the Professional Division focuses on audio gear used by musicians, broadcasters, commercial pilots, and filmmakers.

Sennheiser says talks with potential partners will start shortly. It is keeping all options open, including a complete sale of the consumer division. Staff was notified about the decision on Tuesday. Sennheiser says it sees great potential for growth in the consumer audio space. But to fully capitalize on these opportunities and to increase its brand visibility among consumers, it will need the help of a partner.